I had some fun with this. First I researched the word culture and I suppose the core meaning for “deculture”, for me atleast, would be a fragmentation of common thought or belief held by a culture at any given observed time. Metaphorically it would be looking at any culture at any time, through a crystal of sorts.

Fragmentation of normality can sometimes yield serendipities that lead to pioneering forward and lateral thoughts based on the common. Once you find that uncommon reality based on common reality, and prune the unneeded something amazingly clear and simple comes to light.

That is generally my “design” philosophy which is subject to change due to the fact that one reality is never repeated or constant and easily influenced by external factors.

With all that in mind I present the deculture logo.